Visual identity matters. Not just for businesses, but in the art world too. Whether you’re an artist, a curator, or an art gallery, how you present your work plays a crucial role in how it’s experienced, remembered, and valued.

Visual identity is a core part of branding. It’s how values, personality and purpose take shape through visual choices. It’s not just about having a logo or a website. It’s about making thoughtful decisions that reflect your perspective and tell your story in a way that feels aligned and recognisable. Typography, printed materials, exhibition spaces, tone of voice, and online presence all shape how your work is framed. In a saturated, fast-scrolling world where we’re constantly absorbing visual information, these choices matter more than ever.

At the same time, we live in a world where templates dominate. Platforms like Canva, Squarespace or Artlogic have made it easier than ever to put things online quickly and affordably. But ease often comes at the cost of individuality. When everything starts to look the same, it’s the nuance and personality that quietly slip away.

Art-Web will launch on 5th May 2025 and is a space to celebrate those who go a different route: artists, curators, and galleries who shape their visual identity with intention. Some make bold design choices. Others work more quietly, but with the same care and clarity.